Living with Computers :: Essays Papers

Living with ComputersErgonomics is the study of the physical relationships between humans and their tools, such as calculating machines. theatrical role chairs should be adjustable in height and should have lower-back support and arm rests. Desks that allow proper keyboard height and special ergonomic keyboards have been developed to hold open carpal tunnel syndrome, a type of repetitive stress injury. To avoid damaging your eyes, avoid starring at the screen for long periods, position yourself from the reminder between two and five feet from your eyes, make sure no bright lights reflect off your screen, and use a monitor that has a relatively adult screen without noticeable flicker. The computer industry has become know the fast pace rate of obsolescence, with both hardware and software being replaced every cope with of years. Some of the leading toxic wastes coming form homes and offices are heavy metals used extensively in batteries, such as cadmium. Although some exper ts recommend release computers on all the time, this practice was shown to consume unnecessary amounts of electricity. One response has been the development of energy star equipment, which conserves electricity even when left on. Our heavy system is gradually developing a code of jurisprudences to provide a legal framework for working with computers and on the Internet. The most prevalent breach of law in cyberspace is software piracy, the illegal copying or use of a program. secure laws relevant to computers and software are covered by the Copyright Act of 1976 and the Software Piracy and counterfeiting Amendment of 1983. Instead of building copy protection into their programs, most software developers discourage privacy among organizations by offering site licenses and entanglement versions. Software viruses are parasitic programs that can replicate themselves, infect computers, and destroy data. Users can protect their data and software by using an anti-virus program. Hardware is sometimes stolen for the value of the data stored on it rather that for the value of the machine itself. Government, legal professionals, and computing professionals continue to debate computer-related ethical questions and attempt to develop laws that protect the freedoms of computer users while limiting immoral or illegal use of computers. Few actual laws, however, have been created or enforced to requiring computer users to let their own scent out of ethics guide them.

Morrisons Bluest Eye Essay: The American Way -- Bluest Eye Essays

The Bluest Eye The American Way Ownership, word form structures, and consumerism go hand in hand. Morrison illustrates this throughout the smart and in the characters identities. Many of the characters identify themselves based on material possessions the simple monomania of a car, the use of consumer products, and property ownership. Although African Americans may take these things for grant now, in the early 1900s this would be considered a major accomplishment. There is an apparent contradiction of class status among the characters illustrating how beauty determines social stratification. Morrison places each person in the class hierarchy based on how close they are to the white standard of beauty. The Fishers, the white family Pauline is employed by, are at the top of the class stratification. The only upper middle class family is white and they are the ultimate model of the blonde and blue eyed standard. Rosemary, whom the girls also have a sense of touch of jealousy fo r, is on the same class level as Frieda and Claudia, except that her Italian features classify her as white. Rosemarys phenotype is white yet she is also a minority. In the opening scene of the novel she is sitting in a 1939 Buick eating bread and preciselyter. Claudia and Frieda are characterized as envious We stare at her, wanting her bread, but more than that wanting to poke the arrogance out of her eyes and smash the pride of ownership that curls her chewing mouth. (12) Morrison opens the novel with a feeling of envy, because she is depicting how consumerism and ownership evoke competition. Each character wants to be superior to the others. Rosemary views herself as better than the African American girls because bla... ... Bluest Eye (New York Washington Press, 1970). Susan Willis, I Shop so I Am Is There a Place for Afro-American Culture in Commodity Culture? in Changing Our Own Words Essays on Criticsm, Theory and Writing by Black Women, ed. Charyl A. Wall (New Brunsw ick Rutgers University Press, 1989) 173-95. Elizabeth House, Artist and the Art of Living Order and Disorder in Toni Morrisons Fiction, Modern Fiction Studies 34(1998)27-44. Bessie W. Jones, An Interiew with Toni Morrison, in The humanness of Toni Morrision, ed. Bessie Jones and Audrey Vinson (Dubuque, Iowa Kendall Hunt, 1985). Robert Stepto, Intimate Things in a Place A Conversation with Toni Morrison, in Chant of Saints A Gathering of Afro-American Literature, Art, and Scholarship, ed. Michael S. Harper and Robert B. Stepto (Urbana University of Illinois Press, 1979).

Silas Marner :: essays research papers

CharacterizationGeorge Elliots Silas Marner tells a tale of basic mercifule nature depicted through the words and actions of the pieces. The characterization presented throughout Silas Marner is enhanced with the uses of point of view, hu mankind understanding, and literary devices. Using these techniques, she creates believable characters that develop along with the plot to create a story line that, not only seems real, but also appeals to the human senses of understanding and sympathy.     George Elliot chose to write Silas Marner in the omniscient point of view (Holland, 57), meaning that the action could be viewed from any angle. In doing so, she creates an atmosphere in which any character is given the opportunity to display his or her feelings toward maven another. This decision allows the ratifier to better understand why the characters feel the ways they do, because their reasoning is shown in their conversations and actions with others. Also, it all ows the reviewer to realize that the characters actions are dependent on the consequences one could face at the time it was written. This gave way for a more personal character to develop, because no one person was describing him or her. Certain traits are left for the reader to develop on his own.     Since Elliot chose to write in the omniscient point of view, she allows herself to control certain traits almost each character through her use of narration. This is essential in presenting certain knowledge to the reader that not every character is aware of. Therefore, a square presence of irony exists within the novel, and is displayed numerous times. One such situation continually represented is the knowledge that Eppie is the daughter of Godfrey Cass and his secret wife who died in the snow. The point that no one knows of this situation, besides Godfrey, are the source of much irony and eventually the climax of the novel. Another example f dramatic irony is that the reader knows, from the minute of its occurrence, that the robbery is the doing of Dunstan Cass. However, no one in the novel is presented with these details. This concealing of information is the source of much irony within Silas Marner.      Along with point of view, literary devices are used to create and develop characters throughout Silas Marner. The use of speech is the most prevalent device found within the novel. The speech patterns of the "common man" are noticeably different from those of the "proper.

Samuel 24 Essay -- Bible, Census, David

Passage Analysis Essay David takes a CensusHistorical/CulturalThe scriptural passage found in 2 Samuel 24 tells the story of king David taking a census of Israel and Judah and in result of this, receiving punishment from God.The two books of Samuel were previously one book but were divided in the Hebrew Bible in the fifteenth century. The two books, along with I and II Kings make up a four part history of the kings of Israel. Seeing as the books of I and II Samuel cover a large span of time in Israels history, no one man could have lived through the entire history and written the books by himself. Because of this, many scholars believe that there are multiple authors of the books in accompaniment to multiple outside sources having been used to create this completion (NBD Samuel, the book of 1056).The main focus of this story is on the census that David took of Israel and Judah. A census in the antediluvian near east, during the reign of David was much different than the censuses w hich are taken today. Today, a census is a numbering of all citizens, male and female which includes details such(prenominal) as age, sex, and race. During reign of David, censuses were taken primarily for specific purposes, such as the distribution of rations, fiscal revenues, or military levies (ABD Census). Concerning the census taken by David in 2 Samuel 24, it is a count of the number of men of military age from the the border of Dan, which is located in the north of Israel, just below Mt. Hermon and Beer-sheeba, which is a town located in the south Judean desert (ABD Dan and Beer-sheba 641, 12).The story of David being punished by God for taking a census takes place in the nation of Israel during the four hundred-year dynasty of king David. During h... ...passage but at the root of it all is Davids humanity. Though David was anointed and a man after Gods own heart, he make many mistakes. This passage shows that David was not perfectly in tune with Gods voice at all times. D avid did something God clearly did not want him to do, and did not soak up the consequences until after the sin had already been committed. However, even though David did sin, and his sin was punished, he had a heart of repentance when he realized what he had done and was volition to make things right at all costs. Theologically, the lesson that should be drawn from this is that it was not Davids actions which made him great, but his heart to please God, and even greater, Gods heart of mercy towards him. If it had not been for Gods intervention, David would have been nothing more but another man.

Behind the walls of the Ghetto Essay -- essays research papers fc

Behind the Walls of the GhettoCommenting on the famed Los Angeles ghetto in which he grew up, gangster rapper Ice Cube asserts, If you aint never been to the ghetto, dont ever come to the ghetto (Cube, Ghetto Vet). But why are American ghettos filled with so much violence, drugs, and inopportunity? In John Singletons powerful drama Boyz N the Hood the harsh reality of youths growing up in South Central Los Angeles, a place where drive-by shootings and unemployment are rampant, is brought to life. Shot entirely on arrangement in South Central LA, Boyz N the Hood presents its story with maximum honesty and realism. The movie is a prime example of how American ghettos are deathly end environments with minute chances for survival. If we are to put an end to the destitute, prison-like ghetto environments, we first need to take a look at what goes on on that point.One can take aim to many initiating factors from racism to property owners aspirations of gentrification that create ghetto s. Furious Styles, the strong and intelligent father of the films main character Tre, addresses the homecoming of why these areas are in such a dire state when he says How do you think the crack rock gets into the country we black people dont own any planes, we dont own no shipswe are not the people who are flyin and floatin that shit in here why is it that there a gun shop on almost every corner in this community? For the same reason that theres a pot liquor store on almost every corner in the Black community, they want us to kill ourselves. You go out to Beverly Hills you dont fancy that shit, the best way you can destroy a people is if you take away their ability reproduce themselves. (Singleton)In this passage, Furious presents ideas of white property holders face for the best way to exterminate the Black and Hispanic communities in their area. The late rapper Tupac Shakur once declared, We Black people aint meant to survive cuz its a tidy sum up (Shakur, Keep Ya Head U p). As far-fetched as these notions may seem, they may hold more truth than one thinks. Questions arise as to the relation in the midst of the ghetto and the upper class areas. Oddly, these communities, though only miles apart, are completely detached. In a study on ghettos in America, Ed Glaeser writes thatThese districts commonly called gh... ...r any other(a) sport after college, is slim to none. At the very least, more high profile avenues out of the ghetto such as science and the arts need to be instituted in order to provide better opportunity for the futures of ghetto youths. Works CitedBoyz N The Hood. Dir. John Singleton. Perf. Ice Cube, Cuba Gooding Jr., Morris Chestnut, and Larry Fishburne. Columbia Pictures, 1991.Glaeser, Ed. Ghettos. Regional Review 7 (1997) 1-7.Guarino-Ghezzi, Susan. Reintegrative Police chargeof Juvenile Offenders Forging An urban Model. Crime & Delinquency. 40 (1994) 1-16.Hagan, John. Class Fortification Against Crime In Canada. Canadian Review o f Sociology & Anthropology. 29 (1992) 1-11.Vergara, Camilo Jose. A Guide to the Ghettos. ground Company Inc. 256 (1993) 1-5.Vergara, Camilo Jose. Our Fortified Ghettos. Nation Company Inc. 258 (1994) 1-4.Vergara, Camilo Jose. Traces of Life The Visual Language Of the Ghetto. RC Publications Inc. 47 (1993) 1-4.Zukin, Sharon. How Bad Is It? Institutions and Intentions in the Study Of the American Ghetto. International Journal of Urban & Regional Research 22 (1998) 1-11.

The Triumph of Humility and Fierce Resolve :: Article Review, Jim Collins

Level 5 LeaderAuthor Jim Collins (2005) in his article, Level 5 Leadership The triumph of unimportance and fierce resolve (Collins, 2005), presents a compelling evidence for the need to have what he describes as Level 5 leadership at the helm, in smart hatful for organizations to reach high performance status (Collins, 2005). Collins stated that Level 5 refers to the highest level in a hierarchy of exe glowive capabilities that were identified during our question (Collins, 2005, p. 138). However, the original intent of Collins research was based on his pursuit to identify if a good company can become a capacious company (Collins, 2005). How Collins reached the concept of the Level 5 Leader can be linked to his research methods and findings. With 22 research associates at hand, Collins (2005) set reveal to answer one, question Can a good company becomes a with child(p) company and, if so, how? (Collins, 2005, p. 139). To identify the companies he would research it appeared tha t Collins inevitable to make certain the organizations level of success was identified from a credible source. To achieve this, Collins selected to investigate companies noted as Fortune 500 companies from 1965 to 1995 (Collins, 2005) . In doing so, his foundational research approach was established. Through more analysis the final group described as good- to- great companies was narrowed down to 11 companies. Those that made the cut averaged cumulative stock returns 6.5 times the general stock market for the 15 years after the point of transformation (Collins, 2005, p. 139). In his attempt to rule out any issues with sustainability, the research identified companies that had obvious change, but the change did not last (Collins, 2005). These companies ended up being cut from the final group. Collins include both qualitative and quantitative method for this research to get through the final stretch (Collins, 2005). The researchers analyzed data, reports, and conducted interviews (Co llins, 2005). Eleven companies meet the standards of a good to great company (Collins, 2005). The article noted that, Level 5 easily made it into the framework as one of the strongest, most consistent contrasts between the good-to-great and the comparison companies (Collins, 2005, p. 139). message that, the organizations identified as good-to-great had leaders at the helm that met Collins definition of a Level 5 Leader. He describes then as a leader who Builds enduring greatness through a paradoxical combination of personally plus professional will (Collins, 2005, p.

Interview with and Research on an Alzheimer’s Disease Patient

I chose to interview my fathers aunt, who is 85 years old and suffers from Alzheimers Disease. The reason I chose to interview her is be incur she is at Stage 6 of the disease, which means she is at the mid to severe level. At this pointedness, she is manifesting almost tot eithery the symptoms of the disease but is understood verbally active. Alzheimers Disease is a progressive, incapacitating degenerative disease which has no cure. thither are however, drugs such as tacrine and donepezil that can slow certain symptoms of Alzheimers.However, our patient has not received whatsoever word for the disease as she does not believe in drugs and does not realize that she is suffering from anything other therefore old age. Alzheimers Disease 4 query with and Research on an Alzheimers Disease tolerant The Interview Our patient is an 85 year old Caucasian female, residing in Ontario, Canada. She currently lives with her daughter. Her husband passed out-of-door virtually 10 years ago . She has a college education and was once an elementary school instructor. She suffers from stage 6 Alzheimers Disease, which means she has lost almost all her cognitive abilities, but still is somewhat verbal.She shuffled into the room with the assistance of my aunt, whom she resides with. As she entered the room, I caught her eye and she gave me a friendly smile, but showed no sign of recognition. aft(prenominal) she comfortable seated herself across from me, I started asking her questions. When asked about her name, she smiled excitedly, almost like a little girl, and answered Agnes. Agnes is her correct name, so she does remember certain things about herself. I went to ask her about her age. She looked at me with a puzzled look on her face and said, Do I know you?.I told her who I was, but she still did not seem to show any sign of recognition. I enquired about her age again. She ignored my question completely and said, My dad must be acquire very worried about me, I should sound home. I informed her that she was home, with her daughter. Her face took on a distressed expression and she starting insisting on calling her dad, who passed away about twenty years ago. I attempted to change the subject and asked her about her gender, to find out if she remembered that piece of cultivation about herself.She giggled in a childlike manner and stated, Im a girl, silly . When asked about what she does, she said she goes to high school, and wants to become a teacher some sidereal day. The patient seemed to have lost almost all her short term memory and had regressed to her teenage days, a symptom commonly associated with Alzheimers Disease. amazingly enough, Agnes remembered her birthday, and that her favorite soulfulness in the world was her Alzheimers Disease 5 mother. She could not recognize the very commonplace items in my hand, however, a paper and pen. She then went about asking me for a brownie.When I answered that I hadnt any, she accused me of lying to her. I informed her once more that I hadnt any brownies, but I would be more than happy to get her some, if she so desired. At this point, the patients face went completely blank and she began staring into plaza and stopped answering any questions. . Judging from this short interview, it is evident that the patients cognitive abilities are severely impaired and she needs constant awe and supervision. Due to the fact that Alzheimers is a progressively degenerative disease, her condition is only bound to worsen.There are plans for hiring an in-home caretaker for the patient in the near future. Definition of Alzheimers Disease Alzheimers disease is a progressive degenerative disease of the brain, with unknown causes and cure. It is characterized and associated with clumps of neorofibrils and microscopic brain lesions, disorientation, confusion, memory loss, speech disturbances and eventual loss of all mental capacity. Patient suffers from loss of mental function. Origin The diseas e was first discovered by accident in the year 1906 by a German physician called Dr. Alois Alzheimer.When she passed away, an autopsy it was discovered that there were dense deposits called neuritic plaques around her nerve cells and neurofibrillary tangles inside the cells. Theories Regarding Alzheimers Disease There is more than one theory attempting to condone the causes of Alzheimers disease, although the exact cause is still undecided. Among the existing theories are age, family history and genetics, head injuries and heart disease. Alzheimers Disease 6 Pathology of Alzheimers Disease distinctly visible in AD brains are amyloid plaques and neurofibrillary tangles.The disease comes from severe atrophy of certain regions in the brain, including the temporal lobe and parietal lobe. Levels of the neurotransmitter acetylcholine are reduced, along with the levels of seratonin, somatostatin and norepinephrine. There is a loss of neurons and interfrence with neuronal processes in the cerebrl cortex and other regions within the brain. Signs and symptoms of Alzheimers Disease As observed during the interview and research process, our patient suffers from advanced stage symptoms of Alzheimers disease.Signs and symptoms of Alzheimers disease, which may manifest themselves as early as in an individuals 40s or 50s, include but are not limited to the following Forgetfulness to the extent of interference with normal everyday functions. Impaired speech. Difficulty reading and writing. Anxiety and agression. Recollection of very old events, and forgetting recent ones. qualifying of control over urinary and bowel moevements. Eventually, complete loss of cognitive abilities and verbal speech. A return to an earlier stage in life. ComplicationsThe patient frequently opens the front door and walks out, stating that she is going home to her father, which puts her at great risk for an injury or becoming lost outdoors. On certain days, she becomes aggressive and refuses to ge t out of bed to go to the bathroom. This causes hygeinic complications because she is not in control of her bowel Alzheimers Disease 7 movements. Patient wears adult diapers and often suffers from diaper rash. Patient does not recognise family or caretakers, including the daughter she lives with and often becomes aggressive with them.Prognosis Eventually, patient testament lose all congnitive and verbal ability. In-home care will be demand in the near future as it is becoming more difficult for her family to provide her with proper care. The patient is having more and more trouble moving around. Evetually she will become completely bedridden and may in the future suffer from related complications like bedsores, etc. Loss of cognitive abilities will also cause the patient to suffer from malnutrition, for she is slowly forgetting how to chew, suck, etc.Therefore, she will probably need to be fed through a nasogastric tube. ADLS Patient cannot function through every day life without extensive assistance. She attempts to but cannot groom herself. She has lost all control over her urinary and bowel movement, and neglects her hygeine. The patient needs to be bathed by other person every day. Her skin is thin and translucent, but that is commonly associated with old age. She has trouble feeding herself and needs to be fed by another person she often forgets how to chew or swallow.

Communication in a Care Setting Essay

There are many different steerings to communicate in the care setting and it is important that you usance the right type of communicating to match what the circumstances are. I will be using this essay to highlight the types of talk and when they should be used, for example, one to one chat, formal and informal, mingled with colleagues, between professionals and people using services, multi-agency and multi-professional working.One to communication can be difficult for both people involved, especially if you dont know each an other(a)(prenominal) well, or if one person is in a higher position than you, as this can cause a power balance. You need to be assertive, just now not in a counselling that can put the other person down. The first thing to do is to create a positive impression. A good way of doing this is by making a friendly gesture, like a hand shake and smiling, as this breaks the ice and then both parties should hopefully feel more relaxed, and able to carry out a positive and friendly converse, whether it be a formal work conversation, or an informal gibber with a friend, or a colleague.The way you communicate with your work colleagues is extremely important, as you could be working with the same people for a long clock and need to keep a positive atmosphere in the workplace, to champion both the workers and the service users, as they the service users can pick up prominent feelings and make them feel unsettled. There are many different forms of communication. Some are used in both formal and informal ways, such as text messaging. They are used informally between friends, but recently they are now used by health care settings, for example opticians, to maneuver you a reminder message the day before an appointment.This form of communication should never be used in a setting where confidential culture is used, as text messaging is not a totally safe form of communication. The same goes with emailing. This may be a fast and reliable way to send and receive important information, but there is always a chance of having your files hacked. Passwords must be used to help keep confidentiality. Written communication should be used in formal situations, where important information is needed to be recorded.This needs to be kept somewhere safe and secure. Oral communication is good for formal and informal settings, but you need to be careful where about the conversation takes place, as it can be easy to break confidentiality if the conversation is overheard. The same thing applies with sign language. Ifthis is used in a public place, someone around you may know sign language, so this can be a confidentiality issue. Music and drama can be used in different social care settings. Drama and Music therapists are used to help people, such as children who have been abused and find it easier to communicate what happened to them through role play, mime, or movement.These types of therapists can be used in conjunction with multi-agen cy working, for example, the police. If someone is on trial for abusing a child, the therapists use their skills to help the child to be able to speak about what happened, so it can be used in evidence in a court of law. Interpersonal interactions take place in many different ways. This can include speech, which like I include earlier on can be used in formal and informal contexts.The circumstances can be very different though depending on whether or not you are communicating in your first language, or if you or the person you are communicating with speaks with a different accent or dialect, or uses slang that you find difficult to understand. Also in each care setting jargon may be used, which is basically a way in which professional talk to each other that they understand, but others outside of that setting may not. An example of this is doctors using the term SATS, which is the blood saturation level, or BP, which is blood pressure.Along with verbal communication, a large majorit y of the way in which we communicate is actually non-verbal, with 55% of how we communicate actually being through by body language. In some formal or informal situations, the use of reflective listening is very important.A formal example would be a psychiatrist listening to a patient explaining what has been going on with them, or informally a friend listening to another friends problems. Sometimes I feel that listening can be the best form of communication that someone can use, as formally or informally, it makes the other person they are listening to feel like they care and can build trust between them.For those who are deaf the use of non-verbal communication is their master(prenominal) method of communicating with others. As well as the use of British sign language, known as Makaton, they communicate with facial expression, finger spelling, or nonetheless the use of signs and symbols. The use of touch can be used, but in formal situations there is the matter of professional b oundaries.When communicating with someone who is deaf, or blind, it is important that theright aids to communication are readily available, to cater to their specific needs. For example in a hospital, with a patient who is deaf, an interpreter should be used, and the use of braille for a blind patient. The uses of these aids are to break any barriers to communication.

PLDT telecommunication Essay

INTRODUCTIONPLDT is the leader in providing telecommunication services in the country. The companys business can be divided into three master(prenominal) business aras fixed line, wireless, and information and communication technology. PLDT is the leading telecommunications service provider in the Philippines. Through its three principal business classs-wireless, fixed line, and information and communications technology-PLDT offers the largest and most diversified range of telecommunications services across The Philippines most extensive fibber optic backbone and wireless, fixed line and satellite networks. PLDT is listed on the Philippines root Exchange (PSE TEL) and its American Depositary Shares are listed on the New York Stock Exchange (NYSEPHI) and the Pacific Exchange.PLDT has one of the largest market capitalizations among the Philippine listed companies. The fixed line business provides local anaesthetic calls, national and international long distance services, which o perates around 2.1 million access lines. The wirelessFood Procurement INTRODUCTION Background of the Study Mang Inasal Chicken BBQ is the Philippines fastest growing grill fast food chain, serving white-livered, pork barbeque and other Filipino favorites, was first established on celestial latitude 12, 2003 in Iloilo City. Currently, in that respect were 445 branches nationwide andMang InasalHow can Mang Inasal sustain its success? Your column on Mang Inasal?s success secret is still the continuing topic of our group?s conversations. We?re a foursome of Asian Institute of Management (AIM) Master in Entrepreneurship (ME) graduates and you taught our batch. There?s one question raisedMang Inasal apart from the usual food presentations of multinational food company copycats, Mang Inasal endeavors to adhere to elements that bear a distinctively Pinoy stamp-grilling with charcoal, rice wrapped in banana leaves, a marinate concocted out of local spices and herbs, bamboo sticks for sk ewers, and the ambiance thatInventory corpseProposed Inventory System In Mang Inasal Food Corporation (Calapan City) System Analysis and Design Presentation of bachelor of Science in Information System In City College of Calapan System Analysis and Design (IS8) requirement For the Bachelor of Science in Information System PresentedNoneenterprise. Let Mang Inasal Philippines win your heart in the franchise business as it captured the taste of the Manileos. Chicken Inasal business boomed several years ago repayable to its distinct and flavorful taste that passed the discriminating choices of the Filipino diners. Chicken Inasal is not just anCopy5 Investment Pays Off6 VOL. 1 no 1 SEPTEMBER 2010 TRUE to its quest of being the foremost Quick Service Restaurant in the Philippines, Mang Inasal Philippines Inc. is set to open its 300th store by October 2010. Most of our expansion now will be in the provinces since we are all over most ofmang inasalContents1 ingress to Mang Inasal3 A. C ompany Profile3 B. Market Profile4 C. Value drawing string Analysis6 Franchising and Store Operations6 Marketing7 Logistics7 Sourcing8 Franchising and Expansion8 Profile of Target Country, Malaysia9 A. STEP Analysis9 Socio Cultural9 Socio CulturalThesis-Customer Servicescrambling for business. In Bian, Philippines, particularly at Mang Inasal, the work performance of the sales manager are of great concern about the significance of having good customer service. On December 30, 2003, Mang Inasal was born out of the vision of Mr. Edgar Sia II. From its humbleJollibee Food Corporation strategical ManagementMBA 2 Assignment in Strategic Management Business Analysis (Jollibee Food Corporation) Jeff C. Balanag 15/6/2012 1 Table of Contents Introduction Company Description Jollibee History and Milestone Jollibee Food Corporation Ownership The Use of School of Strategy Culture School Values, MissionInasalPROFILE MANG INASAL Philippines fastest growing barbeque fast food chain, serving chi cken, pork barbeque and other Filipino favorites, was first established on December12,2003 in Iloilo City. Currently, there are 445 branches nationwide and with over 10,000 employees system wide. MANG INASAL is doingOpman Case StudyIris Stephanie TanMay 5, 2011 POM102 JTA-ASir Allan Ko Business Case Study Analysis Rags2Riches Reese Fernandezs Rags2Riches offers us not only a relatively unfermented kind of bag product but also a way to participate in destiny boost our countrys economy. Their company succeeded the challengeMang Inasal enquiry paperCompany Name Mang Inasal Company Profile MANG INASAL PHILIPPINES INC. COMPANY PROFILE MANG INASAL Philippines fastest growing barbeque fast food chain, serving chicken, pork barbeque and other Filipino favorites, was first established on December12,2003 in Iloilo City. Currently, there areMang Inasal StudySan Sebastian College Recoletos de Cavite College of Engineering RISK MANAGEMENT QUIZ 2 MANG INASAL Introduction A restaurant is an e stablishment that serves prepared food and beverages ontables set for individuals, pairs or larger groups, to be consumed primarily on thepremises. RestaurantsThe ManginasalMarketing Framework of Mang Inasal Food Corporation Basis for Proposed Filipino Themed Food Business Program A query paper Presented to the Faculty of the College of Business Management and Accountancy Pamantasan ng Lungsod ng Marikina In Partial Fulfillmentmang inasalMANG-INASAL INTRODUCTION Mang Inasal Philippines is the Philippines fastest growing barbeque fast food chain, serving chicken, pork barbeque and other Filipino favorites, was first established on December12,2003 in Iloilo City. It operates quick service. It specializes in chicken inasal an variousTqm FinalProfile MANG INASAL Philippines fastest growing barbeque fast food chain, serving chicken, pork barbeque and other Filipino favorites, was first established on December 12, 2003 in Iloilo City. Currently, there are 306 branches nationwide and wit h over 8,000 employees system wide. MANG INASAL is doingFeasibility Study Mang Inasalmodel of Mang Inasal. In the new business of franchising, it is critical to develop evaluation, documentation, training, mentoring and consulting skills, all within an ongoing, long term franchise relationship. The study will conduct analysis of opportunities and trends in franchising Mang Inasal to beMang Inasal Research PaperMANG INASAL- MR. BARBECUE I.INTRODUCTION A.COMPANY PROFILE Edgar Injap Sia II is the man behind Mang Inasal, one of the fastest growing food companies in the Philippines, which has become a modern characterization of the Ilonggo culinary culture. His parents gave his the nickname Injap because Sia is originallyMang InasalMANG INASAL PHILIPPINES INC. COMPANY PROFILE MANG INASAL Philippines fastest growing barbeque fast food chain, serving chicken, pork barbeque and other Filipino favorites, was first established on December12,2003 in Iloilo City. Currently, there are 445 bran ches nationwide and with over 10term paperto put up many branches or chains in different parts of the country. This leads to birth of fast food chains, by which Jollibee, McDonalds, KFC, Mang Inasal, Chowking, and WOK Express and Greenwich are few examples. People take to go into fast food chains not just because of their food preference but

Brita Products Company Essay

1.To what do you provide Britas triumph?The success of Brita in the USA marketplaceplace is due on the unrivaled hand to attri barelyes of the core product and on the otherwise hand to factors related to the market environment and happy marketing.Attributes of the core productThe cumulation itself had the following benefits it reduced chlorine and odors, it made urine to taste better, it was extracting heavy metals from the peeing and the water was not depositing salts/sediment when boiled.Market environmentInitially, on that point was no major concern to the consumers about filtering the tap water. However, the sensitivity that bulk showed about some health problems and/or accidents that rose during the decade of 1990, aided by significant publicity of these health problems, assisted Brita to easily increase tag awareness to the consumers and create a significant market.Moreover a lot of people perceived Brita filter as a present for their friends.Successful marketing Brita pitcher was a technologically advanced product made from a well cognise German producer of industrial and consumer water filtration products, characteristics which made it attractive to Clorox who had significant marketing experience and distribution channels in the US. Clorox, which obtained the license from Brita GmbH to set up a subsidiary in USA, knows very well the specific market as it was a major manufacturer and marketer of home products with $3.9 billion dollars of gross sales in 1998.Clorox provided the support for Brita chief city for 4 years, the desired know how and leadership, as expressed by the insistence and personal involvement of Mr. Couric. furthermore, Brita was the first very thriving system of water filter, which created the home water civilization persistence.In the distribution area, Brita USA has achieved dominant position in most of the outlets and department stores in the market covering all five possible channels of distribution (Department stores, Mass merchandisers, Grocery stores, Club stores, Drug stores).Another important element that contributed to Britas success is the different pricing policy set according to the POS outlet. This means that the society could satisfy its consumers according to different needs and habits.Last, but probably the most successful decision was the great taste positioning concept that helped Brita to market the pitchers with a clear promotion and advertising strategy boosting its sales, as there was no other competitor with such a rugged image.2.What are Cloroxs marketing assets going forward? Can you comment on their positioning choices?Marketing assetsThe Clorox company for the first four years faced real problems to launch the pitcher in the market. After the four years the company managed to create a sound image and build strong brand equity. These assets of the Britas pitcher are revealed through the following factsFirst of all Brita company is a strong brand name in the market of water purification system. This functions as an asset to support and boost the sales of Britas pitcher (or any other water purification system), as there is high degree of brand awareness.Also, by the year 1999 Clorox had created with the Brita pitcher a significant home water purification industry worth of $350 million at retail and was holding about 70% of revenue share or about $250 million, being a market leader.Furthermore there is a strong customer base who will buy new filters for the next years (80% of the buyers who have tried the pitcher were still development it a year later and they were re-buying extra filters of about 2.5 pieces per year). Furthermore, from the Lifetime Value of a Customer (LVC) analysis shown in the next question (No 3), it is obvious that filters contributesignificantly to the profitability of this product.All these details above are showing to us that the Brita company has significant assets (brand equity, loyalty, awareness, being a market le ader, having a strong customer base of people who buy filters) for going forward with any clear strategy.Positioning choicesAt the beginning Brita company positi whizd the pitcher as a purification system providing water of unique taste. They positioned most on this benefit for 3 reasonsa) Surveys showed that taste means health, b) whole bottled water industry had been built without reference to health and c) Brita wanted to develop an unbeatable position (be at the top of the mountain) which would not be possible by positioning on how oftentimes of some impurity is removed.We believe that Clorox made an important decision for the promotion and advertising campaign under the idea of taste (great tasting water, clear, fresh, wonderful) beca drill it was also consistent with the attributes of the core product (water indeed tasted better after filtration with a Brita pitcher).Brita stuck on one USP and promoting as taste as one central benefit avoiding a confused or doubtful positioni ng strategy which would lose the attention of the consumers.The choice that Brita did not make was focusing on health. Filters decrease health hazards by low quality tap water (even if not all dangers are eliminated). The publicity given to health problems due to water could easily serve to strengthen Britas position. Health is PURs choice for positioning their faucet mount system, which is not quite a head-on attack, since they would onslaught to occupy a different position in the mind of the consumers.3.What is the lifetime value of a customer with a pitcher? How does it compare with that of a customer with a faucet mounted system? Does theirbogo promotion make sense?According to Gupta and Lehmann, Lifetime Value Of a Customer (LVOC) isLVOC = m r/(1+i-r), where m=margin, i=cost of capital and r= retentiveness rate.Since cost of capital is not mentioned in the case study, we assumed a value of0% for decrease purposesand a scenario with3% which can be considered scraggyr to real valuesA hypothesis with cost of capital 0Under this scenario, with r=0.8 (80% yearly retention rate) and i=0, the ratio r/(1+i-r) is equal to 4. From the case study (p.18) the gross margin for the pitcher is 7,36, while gross margin for the filters is 2,05.1a. The lifetime value of a customer with a pitcher system is the followingLVOCpitcher system= LVOC from pitcher + LVOC from filters== margin from pitcher + 4*margin of filters*2,5 filters/y==7.36+4*2.05*2.5=$27.86So, we can see that Brita is going to possess $27.86 from one customer for the lifetime period of a customer with a pitcher.2a. At this point we examine the lifetime value of a customer with a mounted faucet in two different models(i)Best scenario pricing at $40 and retention at 80% ( alike(p) as for pitchers)(ii)Worst scenario pricing at $35 and retention rate of 80%Cost as mentioned in the case study is taken as $15.We have also assumed that Brita will keep on filters for faucet-mounted the same margin as in filters f or pitchers.i.(40-15)=25+4*2.05*3=$49.8*LVOCfaucet=ii.(35-15)=20+1*2.05*3=$26.15*The worst scenario of the faucet production for Brita is that it is going to receive $26.15 from the lifetime value period of one consumer and the best scenario reveals that Brita is going to receive $49.8 for the same period.If we compare the worst scenario of (2aii) with 1a we see that the two amounts are close but pitcher systems have higher LVOC ( LVOCfaucet is $26.15 while current LVOCpitcher is $27.9) and in case of (2ai) there will possibly be significantly higher profits by the faucet ($49.8) in comparison with the pitcher system ($27.9).Using the lifetime values of the pitcher and faucet filter, we can conclude that if Brita is going to enter the market of faucet filters, it will receive higher margins of profits by 78% if all goes well, while even in a bad scenario it would lose 6,5% of its margin.A hypothesis with cost of capital of 3%1b.Similarly, the case when cost of capital is considered to be 3% and all other things unchanged, then our calculations will beLVOCpitcher= 7.36+3.45*2.05*2.5=$25.04a.(40-15)=25+3.5*2.05*3=$46.52**2b.LVOCfaucet=b.(35-15)=20+0.94*2.05*3=$25.78**.As we can conclude from the above calculations the profit Brita is going to receive according to LVOC of pitcher and LVOC of faucet are close to those of the 1st hypothesis. In the best scenario there can be significant profit from the faucet. In the worst case, the faucet remains (even marginally) higher since the higher determine of the faucet brings most of the benefit of the LVOC in the beginning (when the system is sold).An important element in the calculations above was the hypothesis that filters will be priced to provide the same margin of $2.05.BOGOThe amount of money Brita is going to receive it is based to the following hypothesisRetention rate would be the same as for the pitcher.The consumers will use the second filter as the first, replacing filters at the same rate.There was no cann ibalization of the market.COGS per pitcher is shown to be $7,8 at p.18 of the case studyCost of capital is also taken at 0% for simplicity reasons.LVOCbogo= 4*2.05*2.5-7.80=$12.7Brita hopes to receive an extra amount of money of about $12.7 from the jag is going to give it as a present.If the conditions / hypothesis presented above are true, then the BOGO promotion did indeed make sense.BibliographyKOTLER R. KELLER K, MARKETING MANAGEMENT 11TH EDITION, PRENTICE HALL 2005